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Paris - New York

We increase a brand's awareness with million views videos using dance and creativity.

 
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OUR CREATIONS

THIS IS HOW WE "RED" DO IT

 

Red is Who?

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Redha Medjellekh is a filmmaker, choreographer, entrepreneur and dancer whose mission to tell viral stories through dance has brought him to work with companies, brands and organizations around the globe. 

 

Born in Lyon, France as a third-generation Algerian immigrant, Redha was raised by his parents as well as his extended family, with strong family values and cultural awareness. Dance was part of those values and from an early age, he was surrounded by it. Redha quickly realized that dance has the power to break down barriers; that people of any social or ethnic background and of any age can come together and dance. 

 

Over the past year, Redha’s work has included over 80 viral videos, documentaries, short films and ad campaigns which have attracted over 100 million views and put forth his message: “Dance no Matter What”. 

 
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Yohann Ancele
Associate / Creative Director
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Shuhan Xie
Producer
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Kiudee
Production Coordinator
  • 2008 Club des DA young french creative award
  • Psychology lover
  • Expressive eyebrows
  • Trying to make your (work) life easier
  • NYU Gallatin - Dance Psychology undergrad
  • Photography enthusiast
  • Only non-French speaker on the team
  • West-Indian of 27
  • Food enthusiast
  • Hip-Hop dance specialist
  • Don't like to work at a desk
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Evy
Editor
  • French
  • Motion designer too
  • Art enthusiast
  • Video essayist
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Katya Martín
Production Manager
  • Spanish/American
  • Writer/Director/Actor
  • Ex-ballroom dancer, still dance lover
  • Mover and Shaker 
 

Red in the Press

 

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