Redha Medjellekh is a filmmaker, choreographer, entrepreneur and dancer whose mission to tell viral stories through dance has brought him to work with companies, brands and organizations around the globe. 

 

Born in Lyon, France as a third-generation Algerian immigrant, Redha was raised by his parents as well as his extended family, with strong family values and cultural awareness. Dance was part of those values and from an early age, he was surrounded by it. Redha quickly realized that dance has the power to break down barriers; that people of any social or ethnic background and of any age can come together and dance. 

 

Over the past year, Redha’s work has included over 80 viral videos, documentaries, short films and ad campaigns which have attracted over 100 million views and put forth his message: “Dance no Matter What”.